One of the Midland’s most exciting independent fashion boutiques has opened a new store in Leamington Spa.
Domino Style, owned and run by Abigail Edmunds, has been wowing its customers in Stratford for more than 20 years.
It is now set to do the same in Leamington Spa with its new opening in Regent Street.
Although Domino Style has opened their doors to the public they are set to have a formal opening on 9th June 2022.
Domino Style features an eclectic, funky and exciting range of more than 40 fashion labels from the UK, Europe and the US, including Essential Antwerp, Ba&sh, Rails, Dea Kudibal, Stine Goya, Vilagallo, Maison Scotch, Baum und Pferdgarten, Lily and Lionel, Resume, Barbour X House of Hackney and Stella Nova.
The shop will also feature the premium jeans brands Paige, Frame and 7 For All Mankind as well as a smart selection of basics from the likes of Rails, American Vintage and Maison Labiche.
The opening night is set to be an evening of fashion, fizz and fun with everything from Food by Trailer Trash to a raffle being held in aid of Myton Hospice.
Raffle prizes include a luxury sleeping bag from Peapod London, a pair of sandals from Woden, a Mishky bracelet and eight cocktails from house plus many more.
While there is an emphasis on style, colour and fun are at the heart of each collection which is carefully chosen and hand picked by Abigail and her team. Alongside the clothes, the shop will include jewellery brands including Enamel Copenhagen, Chambers and Beau and Anna Beck and a well put together selection of shoes from companies such as Shoe the Bear, Woden, Alpe and DATE.
With more than 20 years working within the fashion and retail industries, Abigail said she was excited to be bringing Domino Style to Leamington.
She said: “Domino Style and Leamington were meant to be together. Both are young at heart, happy, vibrant and full of colour and I’m delighted to be sharing our amazing brands in this wonderful town.
“It’s been a dream of mine to expand the business and I’m thrilled to be able to do it now. The past two years have been tough, but hard work, determination, my wonderful staff and most importantly my amazing customers have allowed me to do this and I can’t wait to showcase all our fabulous brands to Leamington.
“We will have incredible clothes, fabulous shoes, and gorgeous jewellery all brought to you with the best customer service by this amazing team.”
As well as the shops, Domino Style has an online presence with Abigail regularly showcasing fashion edits and styling advice videos on Instagram and Facebook.
It was this which got her noticed by Drapers, the fashion industry bible, and subsequently nominated, and becoming a finalist in their Independent Awards for Best Use of Social Media in 2021.
Domino Style has also featured in Drapers’ 100 most inspirational independent retailers and was also included in Grazia magazine’s list of the best independent boutiques in the UK in 2021.