We are modernising Lloyds, and you may have noticed some changes to the way we look and sound. This includes some new colours, different language and tone. We have also updated our logo that uses the name “Lloyds” instead of “Lloyds Bank” and introduced a fresh take on our iconic black horse. ​

We know most people call us Lloyds and this isn’t the first time in our history we’ve updated our name, but we’re keeping the colour green and our black horse, so you’ll still recognise us. Our legal entity name isn’t changing, so you’ll continue to see “Lloyds Bank” in some of our product and service offerings.

We’ve had lots of customer input and we’re making these subtle changes to keep our brand fresh and modern so that it stands out in digital channels where we provide most of our products and services.